Consumer behaviour and marketing fundamentals for business data analytics
- Creator: De Vries, Natalie J. , Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Ethnic marketing: theory, practice and entrepreneurship
- Creator: Pires, Guilherme D. , Stanton, John
- Resource Type: book
- Date: 2019
A note on additional statistical analysis for JAR data
- Creator: Best, D. J. , Rayner, J. C. W.
- Resource Type: journal article
- Date: 2017
How collinearity affects mixture regression results
- Creator: Becker, Jan-Michael , Ringle, Christian M. , Sarstedt, Marko , Völckner, Franziska
- Resource Type: journal article
- Date: 2015
Revisiting the substantiality test: from ethnic marketing to market segmentation
- Creator: Pires, Guilherme D. , Stanton, John
- Resource Type: conference paper
- Date: 2009
Marketing issues in healthcare research
- Creator: Pires, Guilherme , Stanton, John
- Resource Type: journal article
- Date: 2008
Identifying and reaching an ethnic market: methodological issues
- Creator: Pires, Guilherme , Stanton, John , Cheek, Bruce
- Resource Type: journal article
- Date: 2003